Sega Apparently Learned Nothing From EA's Spore-DRM Mistakes

from the this-isn't-hard dept

You would think that, given the widespread negative publicity generated by EA's choice to use draconian DRM with the release of Spore, that other video game companies might recognize that they'd be better served going in a different direction. Unfortunately, that's not the case with Sega, whose Sports Interactive subsidiary has released the latest copy of its incredibly popular Football Manager product, only to find that many, many legitimate customers are discovering they cannot activate the offering because the DRM is not working properly. And, not surprisingly, this is now leading to numerous negative reviews on Amazon, as people point out how the DRM has stymied their ability to actually play the game they've purchased (while some have noted that cracked copies of the game are already widely available). Congratulations, Sega. Not only have you failed to stop piracy, you've also pissed off many legitimate paying customers, and made sure that the game is poorly rated on Amazon. What do you plan for an encore?
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Filed Under: backlash, drm, football manager, spore, video games
Companies: sega, sports interactive

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  1. identicon
    Anonymous Coward, 20 Nov 2008 @ 2:26pm

    It's not difficult to believe that a system that uses DRM would see an organic sales lift of 3-5%. But as knowledge of these DRM systems are disseminated, and human capital costs plummet, more people will find time to explore and learn about systems for fun if nothing else. As long as the system is generated by humans, humans will be able to subvert it. There will always be a way around DRM.

    Perhaps the only value DRM provides is that of the short-lived gymnastism provided by the Streisand Effect (No offense, Mike, but I like to call it an attention "Bubble") Ergo, as more systems and games implement DRM and it becomes mainstream, games, media and the like may depend on DRM for the unintended Streisand Effect. But, understand this attention quickly fades for those that truly focus on innovation as their core competency. EA had 7 years of dev work into Spore. Great job, BTW.

    But at the end of the day, as properly described by Mike and SteveD in the article, the game will ultimately be judged on its merits and playability factors. DRM inclusive, or not.

    So as I watch these marionettes- (EA, Sega, and the like) play, I either have to congratulate EA's Marketing team for their use of DRM to invoke the Streisand Effect and their poor implementation of DRM (Arguably a one-shot chance for throwing questionably into the entire gaming industry's implementation of DRM) Or possibly going forward, disown them as a company who makes poor management decisions on the back of a 3-5% market share increase pursuit..

    So why are we not talking about the new Zune strategy these days? When you sign up for their upcoming service, you get 10 MP3s per month... I think Microsoft finally gets it, in one way or another.

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