Once Again, Lego Learns That It Doesn't Own The Concept Of Interconnecting Blocks

from the welcome-to-the-world-of-competition dept

Back in 2005, we wrote about a Canadian Supreme Court decisions that cleared Montreal company Mega Brands from charges of trademark violations for creating Mega Bloks as a competitor to Lego's well known interconnecting blocks. For years, Lego owned patents on its blocks, but those patents expired and, as has been known to happen, competitors entered the space. Lego, of course, decided that rather than compete on the merits, it would continue to try to avoid market competition through the use of trademark and copyright law. Despite losing in Canada, the company still pushed its trademark claims in Europe -- but a European court has now sided with Mega Brands as well, in noting that no trademark should be allowed on the concept of interconnecting blocks.

It's quite likely that Lego will appeal this decision, as the company has quite the reputation for being overly aggressive when it comes to protecting its offerings. However, hopefully the company will realize that actually competing in the marketplace isn't such a bad thing sometimes.
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Filed Under: blocks, eu, lego, mega bloks, toys, trademark
Companies: lego, mega brands

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  1. identicon
    zippy, 13 Nov 2008 @ 11:39am

    Legos FTW

    I agree with most of the commenters that Mega Blocks blow. As a Marvel comics fan (mainly Hulk and Avengers properties), it pains me to no end that there are lame ugly Hulk Mega Blocks, but no sweet legos like there are for Batman.

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