Once Again, Lego Learns That It Doesn't Own The Concept Of Interconnecting Blocks

from the welcome-to-the-world-of-competition dept

Back in 2005, we wrote about a Canadian Supreme Court decisions that cleared Montreal company Mega Brands from charges of trademark violations for creating Mega Bloks as a competitor to Lego's well known interconnecting blocks. For years, Lego owned patents on its blocks, but those patents expired and, as has been known to happen, competitors entered the space. Lego, of course, decided that rather than compete on the merits, it would continue to try to avoid market competition through the use of trademark and copyright law. Despite losing in Canada, the company still pushed its trademark claims in Europe -- but a European court has now sided with Mega Brands as well, in noting that no trademark should be allowed on the concept of interconnecting blocks.

It's quite likely that Lego will appeal this decision, as the company has quite the reputation for being overly aggressive when it comes to protecting its offerings. However, hopefully the company will realize that actually competing in the marketplace isn't such a bad thing sometimes.
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Filed Under: blocks, eu, lego, mega bloks, toys, trademark
Companies: lego, mega brands


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  1. identicon
    Anonymous Coward, 13 Nov 2008 @ 12:52pm

    If the blocks fit together isnt that a physical object which can be tradmwarked? Wouldn't the very fact that the blocks are interchangeable indicate the MegaBlocks simply made a mold of a LEGO block and duplicated the design?

    If someone were to make a mold of the pillsbury dough boy and sale them do you not think that they would be stopped? Are you such a communist that you can't see why duplicating a companies design should be prevented?

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