Classmates.com Sued After Guy Realizes His Classmates Weren't Really Looking For Him

from the that-would-be-called-false-advertising dept

You may recall that Classmates.com was a website that first showed up in the 90s, and tried to do what Friendster and Facebook were later able to do. The problem was that Classmates.com's business model was to charge users for many of its features, including actually connecting with and contacting your classmates -- things that more recent social networks have always allowed for free. However, if you ever used Classmates.com for anything, you've probably been spammed with emails for years, each one claiming that your classmates are looking for you, or had recently viewed your profile. Nearly every email sent by the company (and they seem to come about once a week) has some enticing subject line that tries to suggest that something is happening with your profile and you're missing out if you don't upgrade to a premium account.

I've always ignored these emails, figuring that if any of my former high school classmates really wants to contact me, there are plenty of ways to do so that don't require me to pay up -- and naturally assumed that Classmates.com was exaggerating what was happening on the site. Some folks, however, believed the emails and upgraded. And, now, one of those who upgraded his account to see which classmates were trying to contact him, discovered (surprise, surprise) that Classmates.com was lying to him. His classmates weren't trying to contact him via the site, and so he's now suing the company for deceptive advertising, and demanding that the company refund subscription fees for everyone who was similarly duped.

Filed Under: class action, truth in advertising
Companies: classmates.com


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    Steve R. (profile), 12 Nov 2008 @ 8:05am

    The IQ Question Thingy

    One of the irritating come-ons is the IQ question. I answered it for the novelty. The next screen was the come-on and they never even disclosed if I answered the question correctly or not. I have been a basket case ever since.

    Like the poll "Which Internet Concern Worries You The Most?" Maybe TechDirt,as a novelty feature, could have a wall-of-shame poll for the most irritating disingenuous adds.

    Now if we can rid ourselves of those pesky Netflix ads.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.