Sued After Guy Realizes His Classmates Weren't Really Looking For Him

from the that-would-be-called-false-advertising dept

You may recall that was a website that first showed up in the 90s, and tried to do what Friendster and Facebook were later able to do. The problem was that's business model was to charge users for many of its features, including actually connecting with and contacting your classmates -- things that more recent social networks have always allowed for free. However, if you ever used for anything, you've probably been spammed with emails for years, each one claiming that your classmates are looking for you, or had recently viewed your profile. Nearly every email sent by the company (and they seem to come about once a week) has some enticing subject line that tries to suggest that something is happening with your profile and you're missing out if you don't upgrade to a premium account.

I've always ignored these emails, figuring that if any of my former high school classmates really wants to contact me, there are plenty of ways to do so that don't require me to pay up -- and naturally assumed that was exaggerating what was happening on the site. Some folks, however, believed the emails and upgraded. And, now, one of those who upgraded his account to see which classmates were trying to contact him, discovered (surprise, surprise) that was lying to him. His classmates weren't trying to contact him via the site, and so he's now suing the company for deceptive advertising, and demanding that the company refund subscription fees for everyone who was similarly duped.

Filed Under: class action, truth in advertising

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  1. identicon
    Eldakka, 12 Nov 2008 @ 5:10pm

    Re: Re: Re:

    It is quite sustainable.

    Don't forget that most models are not of the $50k+ a catwalk show variety (a la Elle McPherson, Kathie Ireland, Claudia Schiffer etc etc). Most models are of the "hire a pretty waitress for a special event" variety. E.g. opening a new store with free nibbly's served by cute waiter/waitress. Or an instore promotion. Or advertising clothes for a local newspaper or smaller chain stores etc. Most of those (say 95% of the model industry) get on the order of $100-$300/hour.

    So, once a month per, say, 1,000 subscribers (@$19.95/month thats $19,950/month), you hire one of these models for a 2-4 hour date (dinner only, movie only, or maybe if real lucky dinner and a movie) ($200-$1200 depending on length of date and price of model). At the end of the date they give a polite "thanks for the nice evening but I'm not interested" response. The person who got the date posts on the site that "had a date with a real hottie, he/she wasn't interested but they do have hotties on this site".

    Job done.

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