Classmates.com Sued After Guy Realizes His Classmates Weren't Really Looking For Him

from the that-would-be-called-false-advertising dept

You may recall that Classmates.com was a website that first showed up in the 90s, and tried to do what Friendster and Facebook were later able to do. The problem was that Classmates.com's business model was to charge users for many of its features, including actually connecting with and contacting your classmates -- things that more recent social networks have always allowed for free. However, if you ever used Classmates.com for anything, you've probably been spammed with emails for years, each one claiming that your classmates are looking for you, or had recently viewed your profile. Nearly every email sent by the company (and they seem to come about once a week) has some enticing subject line that tries to suggest that something is happening with your profile and you're missing out if you don't upgrade to a premium account.

I've always ignored these emails, figuring that if any of my former high school classmates really wants to contact me, there are plenty of ways to do so that don't require me to pay up -- and naturally assumed that Classmates.com was exaggerating what was happening on the site. Some folks, however, believed the emails and upgraded. And, now, one of those who upgraded his account to see which classmates were trying to contact him, discovered (surprise, surprise) that Classmates.com was lying to him. His classmates weren't trying to contact him via the site, and so he's now suing the company for deceptive advertising, and demanding that the company refund subscription fees for everyone who was similarly duped.

Filed Under: class action, truth in advertising
Companies: classmates.com


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  1. identicon
    fprintf, 12 Nov 2008 @ 11:39am

    Same here, facebook hasn't been much better

    Perhaps it is the year that I graduated, making me and my classmates more curmudgeonly (1985) but I have not found a ton of my former friends on Facebook. So I suspect that the many emails I have received, particularly in the past 12 months, of folks signing my guestbook are false advertising.

    I thought it suspect at the time, but there have been a few times when I have been tempted to pay up just to see who was trying to get in touch. I am hoping my new Facebook profile will be more successful in reaching the one or two friends I can't seem to locate any more. I did find an old crush and she is hotter now than when she declined to go to the amusement park with me @ age 17.

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