Classmates.com Sued After Guy Realizes His Classmates Weren't Really Looking For Him

from the that-would-be-called-false-advertising dept

You may recall that Classmates.com was a website that first showed up in the 90s, and tried to do what Friendster and Facebook were later able to do. The problem was that Classmates.com's business model was to charge users for many of its features, including actually connecting with and contacting your classmates -- things that more recent social networks have always allowed for free. However, if you ever used Classmates.com for anything, you've probably been spammed with emails for years, each one claiming that your classmates are looking for you, or had recently viewed your profile. Nearly every email sent by the company (and they seem to come about once a week) has some enticing subject line that tries to suggest that something is happening with your profile and you're missing out if you don't upgrade to a premium account.

I've always ignored these emails, figuring that if any of my former high school classmates really wants to contact me, there are plenty of ways to do so that don't require me to pay up -- and naturally assumed that Classmates.com was exaggerating what was happening on the site. Some folks, however, believed the emails and upgraded. And, now, one of those who upgraded his account to see which classmates were trying to contact him, discovered (surprise, surprise) that Classmates.com was lying to him. His classmates weren't trying to contact him via the site, and so he's now suing the company for deceptive advertising, and demanding that the company refund subscription fees for everyone who was similarly duped.

Filed Under: class action, truth in advertising
Companies: classmates.com


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  1. identicon
    Yakko Warner, 12 Nov 2008 @ 8:17am

    No love lost

    I signed up for a "free" account at Classmates.com years ago, but I very quickly decided I wouldn't spend a lot of time on that site when I discovered how many of their features were locked away if your account was only free and not paid. Not to mention the popups. I'm married, and I'm reasonably sure I entered that on my profile, yet I kept getting hit with popups encouraging me to join the Classmates Dating site.

    I've gotten emails saying someone has signed my Classmates guestbook, but guess what? You have to pay to see who signed it. It wouldn't surprise me to find out that the "mystery signer" is really Classmates.com itself, congratulating me on signing up for the service.

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