If You Can't Beat Them... Almost Join Them; Warner Offers Cheap Movie Downloads In China

from the but-nowhere-else-of-course dept

Well, at the very least, you have to hand it to Warner Bros. Studios for recognizing that pretending that it didn't have to somehow compete with pirated movies wasn't going to succeed as an overall strategy. The major Hollywood studio has now unveiled plans to offer a variety of movies for download in China priced at a dollar or less. Of course, it's unclear if the movies will have annoying DRM or any other inconvenience as well. Considering that unauthorized movies are already available pretty much anywhere, if Warner makes it difficult or annoying in any way, people are going to just stick with the unauthorized copies that don't create such problems. Still, this is definitely a step in the right direction: realizing that it isn't effective to pretend you can ignore unauthorized copies and still charge high prices.
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Filed Under: china, downloads, movies, piracy
Companies: warner bros.

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  1. identicon
    Anonymous Coward, 5 Nov 2008 @ 7:16am

    Im sure they will be movies hard dubbed in chinese or something.

    What kills me, is WHY can they afford to sell them for $1 over there, but somehow pirated moves hurt the industry SO MUCH over in the US?

    No different then publishers who sell text books on Amazon.co.uk for a fraction of what they charge @ Amazon.com.

    Same printing, same publisher, same taxes... but college students will not pay $150 dollars for a gen. chem text book in Europe.

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