Yahoo And Google Revise Deal To Try To Win Antitrust Approval

from the bargaining dept

With Yahoo and Google in the midst of a vast negotiation with the Justice Department to try to avoid an antitrust lawsuit over their proposed ad deal -- even to the point of Google threatening to back out entirely -- it shouldn't come as a surprise that they're going to propose various modifications to the deal.

The news today is leaking that the two companies are proposing a greatly scaled back version of the deal to see if it passes Justice Department muster. In this case, the deal would be shortened from 10 years to just two, and would limit how much revenue it could represent to Yahoo while also allowing any advertiser to opt out of the deal. We're still waiting for a clear explanation of how this deal will actually negatively impact consumers, but some people still insist it will. For those who believe so, let's ask a simple question: how is this any worse than Yahoo disappearing from the marketplace? Because if the company doesn't do something soon that may be what we're looking at.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: antitrust
Companies: google, justice department, yahoo

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Keill Randor, 3 Nov 2008 @ 8:59pm


    Is it time to start transferring my email away from yahoo?

    (Have two old, (and therefore well connected and used), email addresses with yahoo...).

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.