MySpace And MTV Catch Up To YouTube On Ad Spamming Uploaded Videos

from the this-is-revolutionary? dept

For quite some time, YouTube has allowed copyright holders to "claim" videos that contain their content. Rather than demanding a takedown, these claims allow Google to place ads on the videos and share some of the revenue with the copyright holder. That seems a lot better than random takedowns, and in fact Google's program has been very successful. So it should come as no surprise that others, including MySpace and MTV are about to offer the same deal. What's unclear, though, is why some are claiming that this is revolutionary. Seeing as YouTube has been doing it for a year, it's difficult to see how there's much to get excited about here.

Filed Under: ads, copyright, uploads, videos
Companies: mtv, myspace


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  1. identicon
    Anonymous Coward, 6 Nov 2008 @ 2:47pm

    Re: Auditude index

    What's different about Auditude is (they say) they've made an index of the last four years of TV.
    I really doubt that claim. But if they did, wouldn't the index entries be derivative works of the original programs and therefore infringing on the original copyrights?

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