by Mike Masnick
Tue, Oct 28th 2008 11:24pm
Here's a surprising study. A survey from a company called Paragon Media Strategies claims that people between the ages of 14 and 24 are listening to more radio than they were a year or two ago. This greatly contradicts the findings of Arbitron, which famously tracks radio listeners. Paragon suggests that radio stations may be doing a better job connecting with people and that "the music may simply be more interesting." Of course, all of this might depend on how you define "radio." I wouldn't be surprised if many folks in that age range are listening to streaming radio online or downloadable podcasts -- that they might consider to be radio. But that's quite different than actually listening to terrestrial radio.
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