Can You Really Own The Idea Of Making Your iPhone Look Like Beer?

from the drink-up! dept

It's time to raise your glasses in a toast to ridiculous intellectual property lawsuits. Or, if you don't have a tasty beverage on hand, perhaps a virtual one, say, on your iPhone? Well, unfortunately for you, that may be a problem -- as the latest ridiculous lawsuit concerns two competing virtual beer applications, both of which make your iPhone look like the side of a full beer glass, that will "drain" the beer, as you tilt the iPhone. Cute, gimmicky app, right? Except if you're a pissed off developer who seems to think that only one person should be allowed to make such an app. A company called Hottrix that made such an app is suing the beer company Coors for an astounding $12.5 million for offering up a similar app of its own.

Hottrix's app, iPint, cost money, whereas Coors (perhaps implicitly recognizing how infinite goods -- the silly app -- can help sell more scarce goods -- beer) gave its app, iBeer, away for free. The Coors version was more involved, as it also included a "game" where you needed to guide a sliding pint across a bar into some waiting hands. Hottrix's lawyers claim that the idea of such a virtual beer glass is copyrightable -- which seems fairly questionable. Concepts can't be covered by copyright. It needs to be the exact implementation, and as long as the Coors version was different, then it's difficult to see the copyright claim. Hottrix also pulls out the bogus argument that iPint hurt iBeer's sales. That's simply incorrect. It wasn't Coors that hurt Hottrix's sales, it was Hottrix, for having a bad business model. Competition isn't illegal.

But, of course, Apple in its infinite (loop) wisdom, removed the Coors app after Hottrix complained, thus protecting Hottrix from its own business model mistake. And yet, Hottrix still wants $12.5 million from Coors for daring to come up with a similar idea. You have to hope this gets thrown out of court quickly.

Filed Under: apps, beer, copyright, iphone, virtual beer
Companies: coors, hottrix

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  1. identicon
    Lonnie E. Holder, 16 Oct 2008 @ 8:25pm

    Re: Re: Ideas & Intellectual Property

    I kept wondering when anyone would point out that an idea is an "infinite good," to the extent there are infinite goods, and as such does not get any kind of intellectual property protection.

    Then why is one company claiming that another is violating IP by copying the *idea*?

    I do not recall anyone saying that they knew what they were talking about, and they do not. You may copy an idea (as though it were actually worth anything), but there are no laws against copying of ideas. Rather than back and forth debating, show me a law that says copying an idea is illegal.

    As for giving away the application for free, it is competition, but inadvertent competition because Coors is a beverage company and not a software company.

    What does that have to do with anything? Because one company chooses a good business model and one chooses a bad one, we should somehow offer protectionism for the guy who chooses a bad business model?

    That's a really bizarre and dangerous economic policy.

    I never said we should offer Hottrix protection in this case. Unless Coors in fact copied their application and claimed it was their product, Coors did nothing wrong and Hottrix will ultimately lose.

    Though an application is NOT an infinite good, because it takes time to maintain, download and run, and requires storage space, it is a relatively inexpensive "scarce" good once the creation portion is complete.

    So you don't understand what an infinite good is. That's your mistake. If you take the time to understand what makes an infinite good vs. a scarce good, you might be able to discuss this more reasonably.

    Actually, I thought I was being reasonable. I think you are reading things into my remarks that are not there, which makes you confused.

    Incidentally, your "infinite" goods are not free. The equipment to make the copy is an investment, still quite substantial. The memory required to store the copy is, while relatively cheap, limited, unless you are transferring the copy to a flash drive, DVD or CD; in any case, STILL not free and certainly not infinite.

    You can call a pig a horse, but it will still be a pig.

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