A few years ago, we pointed out how silly it was for various companies to rush out and hire a "chief digital officer,"
noting that thinking digitally isn't a separate job function, but something that often needs to be considered across the board in many companies these days. That's certainly true in the journalism world, so it's good to see the new dean of Syracuse's School of Public Communications point out that they won't offer a special "new media" major for undergrads
"All of our undergraduates need to be conversant with new media. And none of our students, no matter what their major, should be leaving Newhouse without having a basic understanding of the fundamentals of new media and how to tell stories on multiple platforms."
Hopefully, this lack of a specific major doesn't make people think that the school is ignoring new media, but that the school recognizes that new media isn't a silo, but influences things across the board.