NBC Once Again Overvaluing Content, Undervaluing Community
from the their-own-loss dept
Every single part of the description of the site is about delivering content to people. Nowhere is there any sense of actually building a community around that content. The only time "community" is mentioned is as a "target." The press release claims that these sites are aimed at "social capitalists" who are the leading influencers in their communities, but the company seems to have missed out on the fact that the reason those folks are influencers isn't because they sit back and just consume the content shoveled to them, but because they take part in the process. They share the news, they comment on it, they write it, they annotate it, they build on it and they help create it. But all that NBC Universal is talking about is taking the same old, old model of simply shoveling content to people.