Useless Studies: Given The Choice Of No File Sharing Or No Internet, Guess What People Choose?
from the what-do-people-do,-not-what-they-say-they'd-do dept
Unfortunately, results like this just mean that the industry will probably keep up its campaign to push for ISP enforcement, rather than actually coming up with better business models that embrace file sharing as promotion and a natural part of the market. They'll claim, of course, that this shows such an "educational campaign" will be effective -- ignoring the implicit "gun-to-head" part. However, as we recently discussed, there's little to indicate that the educational campaign has actually succeeded at all over the past decade, and there's little to believe that letters from ISPs will really be particularly effective in the long run. In a survey, of course people will say that they'll stop the activity to avoid getting cut off the internet. But that won't be because they think it's right or are comfortable with it. So the second a new, more secure or more underground method of file sharing comes along, they'll jump on that as well. If the entertainment industry wants to keep pursuing three strikes rules by promoting delusional studies like this one, that's it's choice, but it won't get the industry any closer to solving its business model problems.