Dear Newspapers: Locking Up Archives Shrinks Your Business
from the let's-try-this-again dept
However, some newspapers still can't see the forest for the trees, and think that the answer is to charge high prices to view old articles. That most likely just gets people to look elsewhere, and diminishes ad revenue as well. Parker Mason has written an open letter to the Toronto Globe & Mail decrying its continued practice of charging $5 for access to a single archived article (for just 30 days of access). It's a good read, and I'm guessing that folks like Mathew Ingram, who works at The Globe, have been pushing for changes to the paper's policy, but until then, the company seems to be hurting itself. Mason's letter is well worth reading, but here's a snippet:
But then you go and do something like trying to charge me $4.95 for a newspaper article that I've already paid for and read, and this hurts me (telling me that this content will only be available for 30 days only adds insult to injury).
Your greatest asset is the thousands and thousands of pages of information and news stories that you have in your archives. People want to view this content, and just as they have endured advertising in your print publications, they'll endure the same kind of advertising on your website.
I understand your thinking when it comes to locking up this content behind a pay wall: it is valuable information, so people will pay to see it.
The problem is, you are only half-right. It is valuable information, but only when it is easy to access. In the age of Google, people will quickly move on and find the information elsewhere, somewhere where it easier to get at.