It Appears People Liked The Seinfeld Ads A Lot More Than The 'I'm A PC' Ads

from the great-moments-in-advertising dept

We were among those who were quite surprised that Microsoft gave into the online criticism of its "buddy" ads starring Jerry Seinfeld and Bill Gates. As we noted, the ads were getting a ton of people talking, and set up plenty of opportunities to later plug Microsoft products. But, initially, they were just entertaining (if slightly awkward) content that did a good job bringing in viewers. Instead, Microsoft replaced it with the somewhat boring "I'm A PC" spots, that directly respond to Apple's "PC vs. Mac" ads. While the original critics claimed that these new ads were a lot more effective, I'd disagree. They're somewhat boring and what you'd expect. They're easy to tune out. And it appears that lots of people agree. A quick analysis has shown that the Gates-Seinfeld ads received many, many, many more online views than the new campaign. Obviously, that's not the only metric to use in measuring success, but it certainly suggests that Microsoft may have overreacted in pulling the plug so quickly.

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  1. identicon
    Justinator, 7 Oct 2008 @ 8:42am

    THIS IS SIMPLE

    As is historically proven Microsoft doesn't have anything truly original to contribute. They steal innovation and mimmick "cool" wherever they can get their hands on it. Most of the time its from Apple.

    Since they can't get their own identity they respond to the Apple ads in a typical limp dick format that doesn't really inspire shit but changing the channel.

    At least the Seinfeld/Gates ads had a whisper of a soul like a silent fart on an elevator.

    Even though I use both PC's and Macs, in the past 15 years its been clear to me where the true ideas and innovations originate.

    Wake me up when someone actually does something worth talking about.

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