It Appears People Liked The Seinfeld Ads A Lot More Than The 'I'm A PC' Ads

from the great-moments-in-advertising dept

We were among those who were quite surprised that Microsoft gave into the online criticism of its "buddy" ads starring Jerry Seinfeld and Bill Gates. As we noted, the ads were getting a ton of people talking, and set up plenty of opportunities to later plug Microsoft products. But, initially, they were just entertaining (if slightly awkward) content that did a good job bringing in viewers. Instead, Microsoft replaced it with the somewhat boring "I'm A PC" spots, that directly respond to Apple's "PC vs. Mac" ads. While the original critics claimed that these new ads were a lot more effective, I'd disagree. They're somewhat boring and what you'd expect. They're easy to tune out. And it appears that lots of people agree. A quick analysis has shown that the Gates-Seinfeld ads received many, many, many more online views than the new campaign. Obviously, that's not the only metric to use in measuring success, but it certainly suggests that Microsoft may have overreacted in pulling the plug so quickly.

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  1. identicon
    Jason Vale, 7 Oct 2008 @ 7:12am

    Gates/Seinfeld NOT over!

    As someone else mentioned earlier, the Gates/Seinfeld ads aren't over. Those first 2 were really just unplanned fillers before I'm a PC ads came out. I have an inside source at MS who says that there are more to come, they never scrapped anything.
    I for one am excited to see more. Also I liked the I'm a PC ads. They are positive ads rather than the negative MAC ads (although they are funny). Ironically, it's the PC guy that makes the Mac ads funny.

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