It Appears People Liked The Seinfeld Ads A Lot More Than The 'I'm A PC' Ads

from the great-moments-in-advertising dept

We were among those who were quite surprised that Microsoft gave into the online criticism of its "buddy" ads starring Jerry Seinfeld and Bill Gates. As we noted, the ads were getting a ton of people talking, and set up plenty of opportunities to later plug Microsoft products. But, initially, they were just entertaining (if slightly awkward) content that did a good job bringing in viewers. Instead, Microsoft replaced it with the somewhat boring "I'm A PC" spots, that directly respond to Apple's "PC vs. Mac" ads. While the original critics claimed that these new ads were a lot more effective, I'd disagree. They're somewhat boring and what you'd expect. They're easy to tune out. And it appears that lots of people agree. A quick analysis has shown that the Gates-Seinfeld ads received many, many, many more online views than the new campaign. Obviously, that's not the only metric to use in measuring success, but it certainly suggests that Microsoft may have overreacted in pulling the plug so quickly.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Anonymous Coward, 7 Oct 2008 @ 6:31am

    Microsoft did not "Give In" to the pressure of criticism, nor did they drop Jerry Seinfeld. There are still talk of more Seinfeld/Gates ads to come. Those first ads did EXACTLY what Microsoft wanted them to! Strike the curiosity of the public into watching their ads! I would agree, however, that it was short lived. I know a ton of people who watched those 2 ads, then watched only the first one of the "I'm a PC" ads because it just didn't make them want to watch any more.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Special Affiliate Offer

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.