by Mike Masnick
Tue, Oct 7th 2008 8:35am
You've all seen movie advertisements that include snippets of glowing quotes from critics. "Marvelous!" "Best Movie of the Year!" etc. There's been some controversy about these quotes in the past. There was an investigation into studios taking movie critic quotes completely out of context, and even a lawsuit against Sony Pictures for making up a critic and his quotes for movie ads. It appears that Disney has now been caught trying out a new tactic: using quotes from anonymous internet commenters on IMDB. These "commenters" could be, for example, Disney employees, but go under usernames like "Theedge-4" and "Mjavfc1." Apparently, that's good enough for Disney to quote them in their ads. While there's something to be said for tapping into a wider group of folks than just the big name "professional" movie critics and reviewers, this one seems pretty questionable and open to abuse -- especially given the industry's documented history of made up reviews.
If you liked this post, you may also be interested in...
- New 'Perceptual' Ad Blocking Tech Doesn't Win The Ad Blocking War, But It May Put Advertisers On Their Heels... Permanently
- AT&T, Verizon Feign Ethical Outrage, Pile On Google's 'Extremist' Ad Woes
- The Ad Industry Is Really Excited About Plans To Gut Broadband Privacy Protections
- ESPN On-Air Talent About To Care About The Cord-Cutters The Execs Aren't Concerned About
- UK Company Sues Disney Over Its Use Of The Same Public Domain Book Title