by Mike Masnick
Tue, Oct 7th 2008 8:35am
You've all seen movie advertisements that include snippets of glowing quotes from critics. "Marvelous!" "Best Movie of the Year!" etc. There's been some controversy about these quotes in the past. There was an investigation into studios taking movie critic quotes completely out of context, and even a lawsuit against Sony Pictures for making up a critic and his quotes for movie ads. It appears that Disney has now been caught trying out a new tactic: using quotes from anonymous internet commenters on IMDB. These "commenters" could be, for example, Disney employees, but go under usernames like "Theedge-4" and "Mjavfc1." Apparently, that's good enough for Disney to quote them in their ads. While there's something to be said for tapping into a wider group of folks than just the big name "professional" movie critics and reviewers, this one seems pretty questionable and open to abuse -- especially given the industry's documented history of made up reviews.
If you liked this post, you may also be interested in...
- German Publisher Axel Springer Just Can't Stop Suing Ad Blockers, And Attacking Its Own Readers
- TV Industry Starts Running Fewer Ads To Combat Netflix, Cord Cutting
- Advertising Is Content: The Threat To Streaming Sports Posed By A Tiny Advertisement Inventory
- NYPD Asks Disney, Marvel To Abuse IP Law To Help Rid Times Square Of Spiderman, Mickey Mouse
- Wall Street Suddenly Wakes Up To Cord Cutting