Disney Used Anonymous Online Quotes In Ads

from the as-good-as-made-up dept

You've all seen movie advertisements that include snippets of glowing quotes from critics. "Marvelous!" "Best Movie of the Year!" etc. There's been some controversy about these quotes in the past. There was an investigation into studios taking movie critic quotes completely out of context, and even a lawsuit against Sony Pictures for making up a critic and his quotes for movie ads. It appears that Disney has now been caught trying out a new tactic: using quotes from anonymous internet commenters on IMDB. These "commenters" could be, for example, Disney employees, but go under usernames like "Theedge-4" and "Mjavfc1." Apparently, that's good enough for Disney to quote them in their ads. While there's something to be said for tapping into a wider group of folks than just the big name "professional" movie critics and reviewers, this one seems pretty questionable and open to abuse -- especially given the industry's documented history of made up reviews.

Filed Under: ads, critics, online reviews, quotes, reviewers
Companies: disney


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  1. identicon
    Jojocircusboy, 7 Oct 2008 @ 11:53am

    you people are funny

    " I dont see how this is wrong", " theres an identity for the person on imdb so its credible like anyone else. bloggers and critics shouldnt be threatened", blah blah blah.

    the general idea is that disney employees can simply make accounts and quote their own bs, making it just some pride issue with a real blogger/critic who feel "well that means MY little wittle quote didnt have a chance to be used! grrrr".
    im not saying we should believe these "quotes" but seriously, it just shows how stupid companies are and how bad they are marketing their product.

    its just plain comedy to see

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