Disney Used Anonymous Online Quotes In Ads

from the as-good-as-made-up dept

You've all seen movie advertisements that include snippets of glowing quotes from critics. "Marvelous!" "Best Movie of the Year!" etc. There's been some controversy about these quotes in the past. There was an investigation into studios taking movie critic quotes completely out of context, and even a lawsuit against Sony Pictures for making up a critic and his quotes for movie ads. It appears that Disney has now been caught trying out a new tactic: using quotes from anonymous internet commenters on IMDB. These "commenters" could be, for example, Disney employees, but go under usernames like "Theedge-4" and "Mjavfc1." Apparently, that's good enough for Disney to quote them in their ads. While there's something to be said for tapping into a wider group of folks than just the big name "professional" movie critics and reviewers, this one seems pretty questionable and open to abuse -- especially given the industry's documented history of made up reviews.

Filed Under: ads, critics, online reviews, quotes, reviewers
Companies: disney


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  1. identicon
    Chronno S. Trigger, 7 Oct 2008 @ 10:11am

    Re: Re: From what I can see

    I was going off of the linked article witch states:

    "The praise included "Simply stunning" from a blogger called Theedge-4, and "Please please see this film", written by Mjavfc1."

    That sounds to me like they at least put the names of the people who they were quoting. I could be mistaken, douse anyone have a link so we can see this ad?

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