by Mike Masnick
Wed, Oct 1st 2008 4:58pm
Kevin Kelly's latest post tackles a pretty common subject around here, about how the most important thing in a business model is getting attention, and from there, the money will follow. It's a response to those who insist that everything needs to be paid for up front. The problem is that that doesn't work when no one understands why they should give you any money. In some ways, it's just another way of saying the phrase that obscurity is a much bigger threat than piracy. As with most of Kelly's writings, it's a worthwhile read. I'm hopeful that he'll take this further and start to note how attention is very much a part of the economic equation as well, because attention is a very important scarce good.
If you liked this post, you may also be interested in...
- Techdirt Podcast Episode 35: Kevin Smith On How To Be Yourself And Make A Living
- Techdirt Podcast Episode 33: Reddit And The Challenges Of Building A Business Out Of A Community
- Top RIAA Exec: There's No More Music In Africa And The Middle East Because They Need Stronger Copyright
- Kickstarter Still Setting Records Despite Everyone Wanting Everything For Free
- Sell Features, Not Songs