Is France Going To Ban Mentioning Bordeaux, Burgundy, Champagne And Cognac Online?

from the these-places-do-not-exist dept

You can understand why countries might have certain restrictions on alcohol advertising, but it would appear that France has gone a bit overboard. Based on existing laws (which pre-dated the internet) and recent court rulings, it's more or less illegal to mention alcohol brands online. That means if you're in France, you can't even visit the websites of certain wineries or beer companies, as they're afraid of getting targeted under the law. Heineken lost a lawsuit over this and had to block access to its website in France. A newspaper even got in trouble for (seriously) running an editorial about champagne. And sporting events with alcoholic sponsors are impossible. Logos of alcoholic brands are being removed from the uniforms of sports players, and even the rugby union's Heineken Cup is being referred to as the European Rugby trophy in France. The article notes that this ridiculous situation has some French comedians joking about how you won't be allowed to mention or visit such popular French regions as Bordeaux, Burgundy, Champagne and Cognac.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: alcohol, france, online advertising


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    NeoConBushSupporter, 22 Sep 2008 @ 11:37am

    Mais Non . . .

    Typical cheese eatin’ surrender monkey stuff. No one should drink anything except wine and water and any speech to the contrary should be silenced. What’s next for the black list, mentioning homogenized dairy product? All you Kerry supporters pay attention, if you had one we would be speaking French, eating cheese full bacteria and apparently missing all the boobies in beer ads.


    VOTE McCain 2008 - He'll keep the boobies in beer ads!

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.