NBC Proud That It Made It More Difficult For People To Watch The Olympics

from the really-didn't-think-this-through dept

We've already explained how screwed up NBC's Olympic coverage policy on the web turned out to be. Its use of proprietary technology and annoying restriction severely limited its online audience -- even though the company admitted that its own research found that the more people watched online, the more they watched it on TV as well. So, given all that, you have to wonder why NBC Universal's Rick Cotton is somehow claiming a "victory" in preventing other sites from showing Olympics coverage. After all, his own company admitted that online viewing didn't cannibalize TV viewing, but only encouraged more of it. By that measure, Cotton's efforts to prevent clips of the Olympics being shared elsewhere on the web actually shrunk NBC's audience. Yet, according to Cotton: "It was a great, great success." Then again, this is the same Rick Cotton who once tried to convince Congress that it had to stop movie piracy to help poor corn farmers and claimed that no one at NBC Universal could come up with a working business model for TV content without government help, so logic might not be a strong point.

Filed Under: olympics, piracy, rick cotton, web video
Companies: nbc universal


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  1. identicon
    Anonymous Coward, 16 Sep 2008 @ 11:50am

    Welcome to our CAPITALIST Economy

    He is charged with MAKING MONEY for NBC, that is his job, make sure that NBC maximizes profits. His job is not to make you happy, his job is not to make sure people can access olympic footage on the internet. His job is to make money for NBC, thats it! Are you a communist, an anarchist, or just too stuborn to see that his company makes more money based on the number of TELEVISION viewers during a time slot? If people watched the coverage over the internet what reason would they have to watch it later when NBC collects viewer stats? They wouldnt have any reason to do so. If NBC licensed EXCLUSIVE distribution and broadcast rights they have every right to pursue distribution on their own terms. If you want olympic coverage on the internet, I suggest you purchase the internet distribution rights to the coverage.

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