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NBC Proud That It Made It More Difficult For People To Watch The Olympics

from the really-didn't-think-this-through dept

We've already explained how screwed up NBC's Olympic coverage policy on the web turned out to be. Its use of proprietary technology and annoying restriction severely limited its online audience -- even though the company admitted that its own research found that the more people watched online, the more they watched it on TV as well. So, given all that, you have to wonder why NBC Universal's Rick Cotton is somehow claiming a "victory" in preventing other sites from showing Olympics coverage. After all, his own company admitted that online viewing didn't cannibalize TV viewing, but only encouraged more of it. By that measure, Cotton's efforts to prevent clips of the Olympics being shared elsewhere on the web actually shrunk NBC's audience. Yet, according to Cotton: "It was a great, great success." Then again, this is the same Rick Cotton who once tried to convince Congress that it had to stop movie piracy to help poor corn farmers and claimed that no one at NBC Universal could come up with a working business model for TV content without government help, so logic might not be a strong point.

Filed Under: olympics, piracy, rick cotton, web video
Companies: nbc universal


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  1. identicon
    Jim, 16 Sep 2008 @ 11:49am

    Re:

    ...but I doubt they would like it if I took their articles, fed them onto my own site...

    Mike would love it if you did that. You probably wouldn't get much traffic, but you wouldn't be hurting TechDirt at all - you would be giving them free advertising.

    As a matter of fact, it has been done before. There was a site that just "stole" TechDirct articles and hosted them with ads. I can't find them anymore though... they probably just converted a handful of people to TechDirt fans, proved Mike's point, and fizzled away.

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