NBC Proud That It Made It More Difficult For People To Watch The Olympics

from the really-didn't-think-this-through dept

We've already explained how screwed up NBC's Olympic coverage policy on the web turned out to be. Its use of proprietary technology and annoying restriction severely limited its online audience -- even though the company admitted that its own research found that the more people watched online, the more they watched it on TV as well. So, given all that, you have to wonder why NBC Universal's Rick Cotton is somehow claiming a "victory" in preventing other sites from showing Olympics coverage. After all, his own company admitted that online viewing didn't cannibalize TV viewing, but only encouraged more of it. By that measure, Cotton's efforts to prevent clips of the Olympics being shared elsewhere on the web actually shrunk NBC's audience. Yet, according to Cotton: "It was a great, great success." Then again, this is the same Rick Cotton who once tried to convince Congress that it had to stop movie piracy to help poor corn farmers and claimed that no one at NBC Universal could come up with a working business model for TV content without government help, so logic might not be a strong point.

Filed Under: olympics, piracy, rick cotton, web video
Companies: nbc universal


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  1. icon
    Mike (profile), 17 Sep 2008 @ 3:43am

    Re: Re: Re: Re:

    I think his point is that business models are not necessary going to be success across the board. It is foolish to think so.

    Whoever claimed that business models would be successful across the board?!?

    And you don't whine about your choices just about every other companies choices. That is a pretty elitist stance.

    Huh? We're provide insight and analysis -- why wouldn't we provide our views on other businesses? That's a part of our business model. How is that *elitist*?

    You're saying we shouldn't express our opinion? How is it possibly elitist to make suggestions that help other businesses?

    You gotta help me out here...

    How was it a bad business model? You just assume that you should be given everything. Why? That is entitlement and you are not entitled to everything.

    We've gone through great detail on the economics that explain why it's a bad business model. It's got nothing to do with wanting to be "given everything." It has to do with basic economics. You can ignore it if you want, but that's life.

    NBC made billions of dollars. How much have you made? Success is in the eye of the beholder.

    And who's being elitist now? In the meantime, watch the directional delta of the businesses. We're growing like crazy. NBC?

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