NBC Proud That It Made It More Difficult For People To Watch The Olympics

from the really-didn't-think-this-through dept

We've already explained how screwed up NBC's Olympic coverage policy on the web turned out to be. Its use of proprietary technology and annoying restriction severely limited its online audience -- even though the company admitted that its own research found that the more people watched online, the more they watched it on TV as well. So, given all that, you have to wonder why NBC Universal's Rick Cotton is somehow claiming a "victory" in preventing other sites from showing Olympics coverage. After all, his own company admitted that online viewing didn't cannibalize TV viewing, but only encouraged more of it. By that measure, Cotton's efforts to prevent clips of the Olympics being shared elsewhere on the web actually shrunk NBC's audience. Yet, according to Cotton: "It was a great, great success." Then again, this is the same Rick Cotton who once tried to convince Congress that it had to stop movie piracy to help poor corn farmers and claimed that no one at NBC Universal could come up with a working business model for TV content without government help, so logic might not be a strong point.

Filed Under: olympics, piracy, rick cotton, web video
Companies: nbc universal


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  1. identicon
    Ljlego, 16 Sep 2008 @ 1:52pm

    It's not really all that incomprehensible that NBC said they were happy with the way they handled it. People don't get to high places in the corporate ladder (especially in a company as big as NBC Universal) by admitting they made mistakes. That said, for them to actually BE happy with their coverage is a different issue entirely. We can't know how NBC actually felt about their performance until the next Olympic Games, when the two years of think tanks come to fruition in the online coverage. If it's the same, then yeah, NBC is pretty dumb. But trying to save face isn't dumb, it's just business. In the fickle eyes of the American public, admitting to a mistake is akin to euthanasia.

    A few points about the stellar intelligence of the commenters, while I'm at it: to the guy who said he wasn't going to watch NBC ever again...I'm sure that will really upset them. That's the way to get your point across, take away from the numbers that they're pretending to try to save. As for the guy who somehow thinks he's stumbled onto some hidden secret in Linux...buddy, Linux has been out for a long time. You are not some revolutionary trendsetter in using it. There are plenty of people who do. That doesn't make Microsoft any less powerful in comparison to it. Apple's been around for a damn long time and they've been unable to compete. Linux has been around about as long, same deal.

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