NBC Proud That It Made It More Difficult For People To Watch The Olympics

from the really-didn't-think-this-through dept

We've already explained how screwed up NBC's Olympic coverage policy on the web turned out to be. Its use of proprietary technology and annoying restriction severely limited its online audience -- even though the company admitted that its own research found that the more people watched online, the more they watched it on TV as well. So, given all that, you have to wonder why NBC Universal's Rick Cotton is somehow claiming a "victory" in preventing other sites from showing Olympics coverage. After all, his own company admitted that online viewing didn't cannibalize TV viewing, but only encouraged more of it. By that measure, Cotton's efforts to prevent clips of the Olympics being shared elsewhere on the web actually shrunk NBC's audience. Yet, according to Cotton: "It was a great, great success." Then again, this is the same Rick Cotton who once tried to convince Congress that it had to stop movie piracy to help poor corn farmers and claimed that no one at NBC Universal could come up with a working business model for TV content without government help, so logic might not be a strong point.

Filed Under: olympics, piracy, rick cotton, web video
Companies: nbc universal


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  1. icon
    Mike (profile), 16 Sep 2008 @ 1:11pm

    Re: Welcome to our CAPITALIST Economy

    He is charged with MAKING MONEY for NBC, that is his job, make sure that NBC maximizes profits.

    So why would he limit NBC's ability to maximize profits, by limiting its audience? That's the point we're making.

    His job is not to make you happy, his job is not to make sure people can access olympic footage on the internet.

    No one said his job was to make us happy. We're questioning why he FAILED to maximize NBC's revenue, by SHRINKING its audience.

    Are you a communist, an anarchist, or just too stuborn to see that his company makes more money based on the number of TELEVISION viewers during a time slot?

    And NBC's OWN STATS show that the more people who watched it online, the MORE PEOPLE it drove to the TELEVISION. In other words, if he had left the clips online, MORE PEOPLE would have viewed the Olympics on TV, making NBC Universal MORE MONEY.

    If people watched the coverage over the internet what reason would they have to watch it later when NBC collects viewer stats?

    NBC's OWN STATEMENTS suggest that that's exactly what most people did, wanting to see the events on their larger screen.

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