by Mike Masnick
Mon, Sep 15th 2008 6:52pm
For years, one of our pet peeves was the use of "up to" in telco marketing -- as in, "you get speeds up to 10 Mbps!" The "up to" lets providers basically make up whatever they want, as any speed below that number is still technically covered. However, in the last few years, some have started pushing back -- even questioning whether the use of "up to" marketing was false advertising. That's why it's nice to see that AT&T, for one, appears to be moving away from the practice. Broadband Reports notes that AT&T's new terms of service seems to show the range of speeds, rather than using "up to." That seems a lot more accurate and reasonable.
If you liked this post, you may also be interested in...
- EFF Asks FTC To Demand 'Truth In Labeling' For DRM
- Daily Deal: Pay What You Want: The Marketing Copywriter Bundle
- As Expected, Verizon's Attempt To Woo Millennials Is Falling Flat On Its Face
- DailyDirt: Sealed For Freshness... In Plastic
- Stupid Patent Of The Month: Phoenix Licensing Trolls Marketers With 'Personalized Communications' Patent