Do Celebrities And Startups Mix?

from the where's-william-shatner? dept

Back during the first dot com boom, you may recall that various startups started to suddenly find "celebrity" front men, from Whoopi Goldberg touting "Flooz" to William Shatner pitching Priceline. This time around, it appears that the various Hollywood celebrities are perhaps a bit more involved in various web startups, but does it matter beyond getting an initial burst of press? Liz Gannes, over at GigaOm, has a good look at the rise of "celebrity" startup founders, noting that while there are a bunch of Hollywood folks jumping in and starting web companies, not many of them have done all that well (at best, a few are muddling along). Apparently, unlike Hollywood, having a big name star isn't all that's needed to make something a success. It also needs a plan that works.
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Filed Under: celebrities, founders, silicon valley, startups

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  1. identicon
    Bobby J., 11 Sep 2008 @ 3:03pm

    Web Savvy Stars Might Work

    It's different than the first go-around of the 1.0 Web. The content expertise that a qualified star brings could potentially be huge. That's because the content on the internet, namely web video, is starting to look more and more like TV. So we're not talking about breakthrough technology as much anymore (something I bet virtually no Hollywood celebrity has a clue about) but we ARE talking about people who have had monetary and sometimes even creative success in "traditional media" like film & TV. Injecting that creative ability into startups might actually work sooner or later. And if it is web-video or content based, basically, they're just trying to create a solid BRAND that happens to make engaging web content. Celebs could help that.

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