Looks Like That Plan To Remove Songs From iTunes Didn't Work Out So Well

from the music-back-on-itunes dept

Last month, we wrote about how some record labels were experimenting with waiting until a song became popular and then removing it from iTunes, hoping that this would somehow encourage people to buy the physical CD instead. Of course, it appeared to really just help cover bands who quickly filled the void (and it's likely that unauthorized file sharing shot up). However, it didn't create a huge boost for CD sales -- though, it didn't appear to harm the artist all that much either. Jon Healey over at the LA Times lets us know that the music of Estelle, for whom this experiment was conducted, is now back on iTunes, and the Nielsen SoundScan data suggested not much of a change in album sales. They went up slightly during the time period, but not significantly -- and clearly the label decided that it was better just to have the songs back on iTunes. Hopefully other labels recognize that making it more difficult to get music isn't a particularly intelligent idea.
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Filed Under: estelle, itunes

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  1. identicon
    Mark Regan, 11 Sep 2008 @ 7:40pm

    iTune and YouTube et al

    I'm not sure the music industry (the "big four") has any employees with the capability of understanding that people will NOT travel dozens of miles to the few "authorized" retailers the music monopolies happen to have contracts with to sell their CDs and DVDs. Neither will the public buy music they have not heard, either on the monopoly radio or tv sources, or through the various free internet sources.

    The music industry must GET WITH IT AND ADAPT their marketing strategies to MAKE IT EASY for prospective purchasers to not only listen to new music, but also to easily purchase it.

    I recently tried to purchase the DVD Celtic Thunder: The Show. It has been number one on the Billboard World charts for over four months, yet not one single retailer in my town sells that DVD, and I made several trips to cities within 100 miles with the same results. It is available on YouTube and iTunes, but for some reason, major retailers like WalMart only sell it via their website. I have had the same problem purchasing other world famous DVDs, including those by Hayley Westenra.

    This music is ONLY available on the internet. The music companies need to find some way to sell their products to legitimate purchasers like me before we throw in the towel and resort to illegal downloads.

    With today's high gas prices, I will NEVER again drive hundreds of miles trying to find a retailer to buy a CD or DVD from. The music industry MUST make their products available to internet users to listen to and view before deciding to purchase, and then to make it EASY for us to buy their products.

    Either that, or get the heck out of business.

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