by Mike Masnick
Tue, Sep 9th 2008 3:52pm
NBC Universal keeps realizing after the fact that making it more difficult to find your shows is never a winning strategy. So, almost exactly one year after refusing to re-sign Apple's iTunes contract, claiming that it wanted to charge higher prices, it appears that NBC has realized that it needs Apple and iTunes more than Apple needs NBC. Among the various announcements coming from Steve Jobs at the Apple press event this morning, the most interesting may be NBC Universal's capitulation and return to iTunes. For years, people have been explaining to NBC that the more places and ways it makes its content available, the better, but NBC has struggled with that concept, preferring to control every aspect of its shows. At least it's starting to step back from that position.
If you liked this post, you may also be interested in...
- Techdirt Podcast Episode 114: Alexa, Play This Podcast
- Apple Says Nebraska Will Become A 'Mecca For Hackers' If Right To Repair Bill Passes
- Albuquerque Police Officers, Supervisors Accused Of Deleting, Altering Video Of Use Of Force Incidents
- Electronic Arts Unveils New Policy For Marking YouTube Videos As 'Supported' Or 'Advertisement'
- YouTube Finally Buries The Hatchet With GEMA, Meaning People In Germany Can Watch Videos Again