by Mike Masnick
Tue, Sep 9th 2008 3:52pm
NBC Universal keeps realizing after the fact that making it more difficult to find your shows is never a winning strategy. So, almost exactly one year after refusing to re-sign Apple's iTunes contract, claiming that it wanted to charge higher prices, it appears that NBC has realized that it needs Apple and iTunes more than Apple needs NBC. Among the various announcements coming from Steve Jobs at the Apple press event this morning, the most interesting may be NBC Universal's capitulation and return to iTunes. For years, people have been explaining to NBC that the more places and ways it makes its content available, the better, but NBC has struggled with that concept, preferring to control every aspect of its shows. At least it's starting to step back from that position.
If you liked this post, you may also be interested in...
- Dan Bull's 'Death To ACTA' Video Silenced After Claim From Rapper Who Used The Same Sample
- LA School District's iPad Farce Reaches Nadir As Officials Demand Refunds From Apple, Answer Questions From The SEC
- DailyDirt: Will This Problem Ever Go Away?
- YouTuber Angry Joe Swears Off Nintendo Videos After The Company Claimed His Mario Party 10 Take
- HBO Now's Apple Exclusive Ensures The 'Most Pirated Show On TV' Stays That Way