So Much Hate For Microsoft's Seinfeld/Gates Buddy Ad

from the what's-wrong-with-it? dept

I wasn't going to comment on Microsoft's new ad campaign featuring Jerry Seinfeld and Bill Gates buddying around, but the response among the press and bloggers is almost universally negative -- often in extreme ways, and I don't get why there's such a virulent negative reaction. Just a few examples: And that's just a quick sampling that I grabbed in a few seconds. It goes on and on from there. To be honest, I'm not sure I get this massive negative reaction. The ad itself is a little silly and barely mentions Microsoft at all, but isn't that bad at all.
And, to be perfectly frank, you have to think that Microsoft is thrilled with the reaction. It's gotten a ton more people talking about the campaign than any normal ad program, and it actually does a bit to humanize Bill Gates. And, it fits in with what we've been discussing about how advertising needs to be content first and advertising later.

Also, I'm a bit surprised that none of the commentators seem to be comparing this to the very similar efforts that American Express did four years ago also with Jerry Seinfeld. They created a series of "shorts" somewhat similar to the Seinfeld/Gates episode, and people enjoyed them. Is it just because it involves Microsoft that people react so negatively? Already Microsoft has been able to draw people into the storyline (even if negatively), and it can now use future episodes to continue to entertain and educate. That seems like a good thing, not something to be so widely trashed.

Filed Under: advertisement, bill gates, content, jerry seinfeld
Companies: microsoft


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  1. identicon
    Adam, 7 Sep 2008 @ 9:32am

    Seinfield himself wasn't funny. It were all the other people in the show that made it funny. This ad is dumb, I haven't felt any need to laugh, I was just like "WTF?" all the way through it and then "wow, that was lame!". But Apple ads are also retarded, I hate them too. Anyone who bough a Mac based on these ads is a fvcktard. But then again I hate commercials in general:)

    A.

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