So Much Hate For Microsoft's Seinfeld/Gates Buddy Ad

from the what's-wrong-with-it? dept

I wasn't going to comment on Microsoft's new ad campaign featuring Jerry Seinfeld and Bill Gates buddying around, but the response among the press and bloggers is almost universally negative -- often in extreme ways, and I don't get why there's such a virulent negative reaction. Just a few examples: And that's just a quick sampling that I grabbed in a few seconds. It goes on and on from there. To be honest, I'm not sure I get this massive negative reaction. The ad itself is a little silly and barely mentions Microsoft at all, but isn't that bad at all.
And, to be perfectly frank, you have to think that Microsoft is thrilled with the reaction. It's gotten a ton more people talking about the campaign than any normal ad program, and it actually does a bit to humanize Bill Gates. And, it fits in with what we've been discussing about how advertising needs to be content first and advertising later.

Also, I'm a bit surprised that none of the commentators seem to be comparing this to the very similar efforts that American Express did four years ago also with Jerry Seinfeld. They created a series of "shorts" somewhat similar to the Seinfeld/Gates episode, and people enjoyed them. Is it just because it involves Microsoft that people react so negatively? Already Microsoft has been able to draw people into the storyline (even if negatively), and it can now use future episodes to continue to entertain and educate. That seems like a good thing, not something to be so widely trashed.

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  1. identicon
    Name, 6 Sep 2008 @ 2:29pm

    you all are so DUMB

    NO ONE here obviously understands marketing WHATSOEVER, you all are so DUMB.

    As people have stated, it holds attention and piques curiosity, and thats ALL it needs to do. It DOES NOT NEED TO SELL YOU ANYTHING. There are ads that SELL you products or good deals (JC Penny 1 day sale! or Kennys Used Cars!) and there are ads purely to build the BRAND.

    Which is more valuable to Microsoft??? I'll help you dumb fucks out. The latter.

    The fact that everyones bitching about it just shows that they are bitchy nerds that have nothing better to do AND that it obviously worked very very well.

    If this ad sticks in your head, it achieves its purpose. Honestly... sometimes I wish this dumb diggers would think before running with their first instinct (BASH MICROSOFT!!)

    Peace.

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