So Much Hate For Microsoft's Seinfeld/Gates Buddy Ad

from the what's-wrong-with-it? dept

I wasn't going to comment on Microsoft's new ad campaign featuring Jerry Seinfeld and Bill Gates buddying around, but the response among the press and bloggers is almost universally negative -- often in extreme ways, and I don't get why there's such a virulent negative reaction. Just a few examples: And that's just a quick sampling that I grabbed in a few seconds. It goes on and on from there. To be honest, I'm not sure I get this massive negative reaction. The ad itself is a little silly and barely mentions Microsoft at all, but isn't that bad at all.
And, to be perfectly frank, you have to think that Microsoft is thrilled with the reaction. It's gotten a ton more people talking about the campaign than any normal ad program, and it actually does a bit to humanize Bill Gates. And, it fits in with what we've been discussing about how advertising needs to be content first and advertising later.

Also, I'm a bit surprised that none of the commentators seem to be comparing this to the very similar efforts that American Express did four years ago also with Jerry Seinfeld. They created a series of "shorts" somewhat similar to the Seinfeld/Gates episode, and people enjoyed them. Is it just because it involves Microsoft that people react so negatively? Already Microsoft has been able to draw people into the storyline (even if negatively), and it can now use future episodes to continue to entertain and educate. That seems like a good thing, not something to be so widely trashed.

Filed Under: advertisement, bill gates, content, jerry seinfeld
Companies: microsoft


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    John Wilson, 6 Sep 2008 @ 1:48pm

    Kinda like it

    I'm not the biggest Sienfeld fan. I'm far from the biggest fan of Bill Gate's business methods, to be mild about bit.

    Still, I think this ad suffers only in the comparison to expectations in the tech blogosphere and in places like ZDNet or CNET who seem to have been looking for a mea culpa for Vista.

    (Not that one isn't needed, mind.)

    It's a good ad. It holds your attention. it takes it away from both Sienfeld and Gates and onto the situation. It's light and breezy; if not funny it is amusing.

    It's gonna be interesting to see where this all goes.

    Far more interesting than politics! :-)

    ttfn

    John

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.