So Much Hate For Microsoft's Seinfeld/Gates Buddy Ad

from the what's-wrong-with-it? dept

I wasn't going to comment on Microsoft's new ad campaign featuring Jerry Seinfeld and Bill Gates buddying around, but the response among the press and bloggers is almost universally negative -- often in extreme ways, and I don't get why there's such a virulent negative reaction. Just a few examples: And that's just a quick sampling that I grabbed in a few seconds. It goes on and on from there. To be honest, I'm not sure I get this massive negative reaction. The ad itself is a little silly and barely mentions Microsoft at all, but isn't that bad at all.
And, to be perfectly frank, you have to think that Microsoft is thrilled with the reaction. It's gotten a ton more people talking about the campaign than any normal ad program, and it actually does a bit to humanize Bill Gates. And, it fits in with what we've been discussing about how advertising needs to be content first and advertising later.

Also, I'm a bit surprised that none of the commentators seem to be comparing this to the very similar efforts that American Express did four years ago also with Jerry Seinfeld. They created a series of "shorts" somewhat similar to the Seinfeld/Gates episode, and people enjoyed them. Is it just because it involves Microsoft that people react so negatively? Already Microsoft has been able to draw people into the storyline (even if negatively), and it can now use future episodes to continue to entertain and educate. That seems like a good thing, not something to be so widely trashed.

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  1. identicon
    CR, 4 Oct 2008 @ 4:04am

    MS ad makes perfect sense

    This ad targets baby boomers and their general state of self satisfied mediocrity. In the smug characters of Gates and Seinfeld the ad says it's ok to be boring and not all into new things like Linux or fancy shmancy designy Mac computers. You like your Ford Taurus and your gated community. You like vista too! I mean it's what everyone uses! You are the silent majority, and Nixon knew about you, so does Microsoft. You are the ones that are going to keep MS fat and rolling through these competitive times, and that is why they made this ad. It's to let you know it's ok, you're not alone. It's ok to settle for mediocrity as long as it gets the basic jobs done at work and you can still download porn,( which is what the chewy cake reference and creepy gates ass jiggle thing is all about). I think MS knows their market well, and will keep a lot of it because of this ad.

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