Convenience Matters: People Will Still 'Pirate' Content That Is Available For Free In Less Convenient Packages

from the stating-the-obvious dept

About a year ago, some commentators were positively shocked that tons of folks still got the latest Radiohead album via BitTorrent rather than the band's own pay-what-you-want site, which allowed people to get the music for free. However, the real point (which many seemed to miss) is that the reason people will often access the content via unauthorized sources isn't just because it's free, but because it's more convenient and doesn't require leaping over annoying hurdles. Plus, for many, it's a single interface and a single source for all the content they want.

So, it should come as no surprise at all that plenty of folks are still downloading unauthorized versions of TV shows that are available in authorized streams for free. First off, downloading the content lets users watch the content when and where they want -- and allows them to archive it or watch it on other devices. Second, it's just a lot more convenient for many users to get the content that way.

Once again, it looks like the entertainment industry got hung up on that whole "free" bit, when that's hardly all there is to the equation. Just because they put something up for free doesn't mean they've effectively competed with the alternatives. When the alternatives offer more and better "features" and much greater convenience, the "free" part is only one of multiple selling points. Simply putting content up for free without matching those other features means that plenty of folks are still going to get the content elsewhere. Rather than fighting it, it's about time companies learned ways to use this to their own advantage.

Filed Under: authorized, convenience, free, piracy


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Home Decor, 7 Jan 2009 @ 12:15pm

    Haywood, are you trying to encourage the use of torrents to download material that is forbidden?

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.