Bands Avoiding iTunes For The Wrong Reasons

from the it's-not-going-to-make-people-buy-the-album dept

This is hardly a new phenomenon, but the Wall Street Journal is noting that some bands and some record labels are avoiding putting music on iTunes (or in some cases, pulling music off iTunes) in an effort to force people to buy the full album, rather than just a few tracks. There are plenty of reasons to dislike iTunes, but it seems hard to believe that this does anything positive for the bands in question. The article quotes Kid Rock's manager, who compares apples to oranges, by pointing out that people who are on iTunes sell more single songs than albums, but that's rather meaningless in comparing to an artist (like Kid Rock) who's not on iTunes at all. Not putting your music where people want it is only going to piss them off.

Hell, even record industry execs are getting frustrated by bands not having their singles anywhere that can be downloaded legally. And, yet, the sister record label to the one that employs the annoyed exec above is experimenting with an even more annoying proposition: pulling popular songs from iTunes after they've become popular, to see if it gets more people to buy the CD.

Honestly, is it really that hard to understand the concept of providing the customer what they want in a convenient manner?

Filed Under: albums, itunes, kid rock, music, record labels, singles

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  1. icon
    Mike (profile), 28 Aug 2008 @ 8:54pm


    No, it isn't. They understand

    If they understood, they wouldn't be doing what they're doing.

    Sometimes I want to whack people and call them idiots for not getting it, but that generally doesn't work out. Sometimes people don't agree with you. This doesn't make them morons who "don't get it."

    I have no problem with people disagreeing with me and making a strong argument for why. But when we've got over a decade of seeing the recording industry make the same exact mistake over and over again, at some point I believe it's reasonable to come to the conclusion that they have no clue about how to rescue their own business. I believe there is significant evidence to back that up.

    Albums as a whole unit can (not always, but certainly can) make sense from an artistic perspective.

    Sure, and that's a great way to *convince* people to buy the full album. Forcing them to do so, however, is simply a bad business practice.

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