AMC Upset That Fans Are Making Mad Men More Fun; Sends DMCA Notices To Twitter

from the damn-those-fans dept

It's really amazing how many times we see companies using the DMCA to shut down and stamp out fan efforts to help promote some content. Take, for example, the latest situation pointed out by MG Siegler over at VentureBeat. Apparently, cable TV network AMC has been sending DMCA takedown notices to Twitter because some fans of its popular show Mad Men have created Twitter accounts for the main characters in the show. The fans are staying in character and adding to other fans' appreciation of the show. In some ways, this is similar to the situation we described recently where a fake representative of Exxon showed up on Twitter, even though she did a good job representing the company. Yes, the show wants to be able to control its own promotions -- and perhaps it's planning to create Twitter accounts itself, but it seems that there would be better ways to deal with this than shutting down fan-created accounts that people were enjoying. Update: Looks like someone came to their senses thanks to the widespread outrage, and has agreed to put the feeds back.
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Filed Under: dmca, fans, mad men, takedown, twitter
Companies: amc, twitter


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  1. identicon
    lordmorgul, 26 Aug 2008 @ 4:12pm

    Domain name registration

    "Chuck, I thought that idea was struck down by the courts"

    It was. Essentially, if you create a domain name too similar to an ALREADY established company they can sue to obtain rights to the domain without purchasing it from you. If you create the domain before the company becomes established or has any online presence then they would have to buy it from you, which is why many of the domain registration companies still have 'premium' domain names for sale which they are hoping become something of interest for a new company.

    Still... the idea of claiming a Twitter ID and hoping someone will want to buy it from you just to start a lame promotion is pretty thin. I'm quite certain noone at AMC had any plans to create a promotion this way, but having seen it occur they want it stopped only to protect PRECEDENT of having allowed this to occur. Even if they do not disagree with how the characters are portrayed they will not want to allow it to continue because then someone else can claim 'they did not care before'.

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