AMC Upset That Fans Are Making Mad Men More Fun; Sends DMCA Notices To Twitter

from the damn-those-fans dept

It's really amazing how many times we see companies using the DMCA to shut down and stamp out fan efforts to help promote some content. Take, for example, the latest situation pointed out by MG Siegler over at VentureBeat. Apparently, cable TV network AMC has been sending DMCA takedown notices to Twitter because some fans of its popular show Mad Men have created Twitter accounts for the main characters in the show. The fans are staying in character and adding to other fans' appreciation of the show. In some ways, this is similar to the situation we described recently where a fake representative of Exxon showed up on Twitter, even though she did a good job representing the company. Yes, the show wants to be able to control its own promotions -- and perhaps it's planning to create Twitter accounts itself, but it seems that there would be better ways to deal with this than shutting down fan-created accounts that people were enjoying. Update: Looks like someone came to their senses thanks to the widespread outrage, and has agreed to put the feeds back.
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Filed Under: dmca, fans, mad men, takedown, twitter
Companies: amc, twitter

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  1. identicon
    Anonymous Coward, 26 Aug 2008 @ 2:16pm

    Something similar recently happened with comics columnist Rich Jonhston.

    Here's his account, taken from his column:

    "Months ago, I read an advance script for the "Astonishing X-Men" comic, in which the X-Men character Armor was seen posting on Twitter as XGirlA. I wanted to see if the writer Warren Ellis or Marvel Comics had registered a Twitter identity. They hadn't. So I did.

    I mirrored her posts in the comics, then wrote a kind of meta-commentary on the San Diego Comic Con, and was considering writing an ongoing narrative bouncing off on events in "Astonishing X-Men."

    However last week, Marvel Entertainment sent a legal claim to Twitter and the small start up kowtowed, dumping the Twitter ID. After asking what was happening, a Twitter representative told me, "I'd rather resolve this issue without getting Marvel's legal department involved because we are a very small start-up and lack a legal department."

    Shame, if they had I wonder if Twitter could make a case that Marvel had infringed their copyright in the comics.

    Don't Fuck With The House it seems. Still, Twitter sent me a T-shirt. And I'm a sucker for free T-shirts. "

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