AMC Upset That Fans Are Making Mad Men More Fun; Sends DMCA Notices To Twitter

from the damn-those-fans dept

It's really amazing how many times we see companies using the DMCA to shut down and stamp out fan efforts to help promote some content. Take, for example, the latest situation pointed out by MG Siegler over at VentureBeat. Apparently, cable TV network AMC has been sending DMCA takedown notices to Twitter because some fans of its popular show Mad Men have created Twitter accounts for the main characters in the show. The fans are staying in character and adding to other fans' appreciation of the show. In some ways, this is similar to the situation we described recently where a fake representative of Exxon showed up on Twitter, even though she did a good job representing the company. Yes, the show wants to be able to control its own promotions -- and perhaps it's planning to create Twitter accounts itself, but it seems that there would be better ways to deal with this than shutting down fan-created accounts that people were enjoying. Update: Looks like someone came to their senses thanks to the widespread outrage, and has agreed to put the feeds back.
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Filed Under: dmca, fans, mad men, takedown, twitter
Companies: amc, twitter

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  1. identicon
    Matt Bennett, 26 Aug 2008 @ 1:44pm

    If they were planning on creating twitter accounts themselves, the fans stole there thunder, essentially, is there a better way to handle it than asking those fan account to be shut down? They could be slightly more polite about it and ask the fans first to do it, and explain why, but if that twas their plan, the faux accounts still have to go.

    Or they could have no such plans and just be idiots.

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