Orange Pays Actors To Stand In Line For The iPhone

from the losing-its-magic? dept

When the disco era was dying, the story was that the famed Studio 54 in New York had to start paying people to stand out front in line, so that it still look the club was still a happening place. Is the same thing happening with the iPhone? Over in Poland, mobile operator Orange is happily admitting that it's paying actors to stand in line to wait for the launch of the new iPhone: "We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone." That seems like a rather blatant admission that the phone itself isn't enough to drum up interest. Somehow, though, I don't think the iPhone is going the route of disco just yet.

Filed Under: actors, iphone, lines, poland
Companies: apple, orange


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  1. identicon
    NH, 22 Aug 2008 @ 9:29am

    Hype

    To all those elitist haters who seem to feel they are far more clever than the rest of us becuase they have not bought into the hype... Just remember marketing only ever goes so far. If no one genuinely wants it, it will not be bought.

    I have an IPhone because I want one - what it does suits what I want from a phone, the same reason I got a N95 before. I did not want the first one because it was not 3G - no amount of marketing would have changed that.

    And no I did not pay for it, free on my call plan.

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