How To Respond To Criticism: EA's Tiger Woods Walks On Water Ad

from the nice-shot dept

In an age where anyone can speak up, and anyone can criticize you, the first reaction of many folks is to hit back hard -- even trying to take down critical info. As we all know, that's exactly the wrong thing to do. But, it's still quite difficult to turn something that's negative into a positive quite as well as video game company EA just did. Mathew Ingram has the details, but basically, when last year's version of EA's Tiger Woods golfing game came out, some users made a video jokingly pointing out that a glitch in the game allows Tiger Woods to stand in the middle of a water trap and take a shot:
With this year's version coming out, EA actually took that video as inspiration for a new ad, "responding" to that video, by showing that it wasn't a "glitch" at all, but that Tiger really can walk on water and hit a golf ball:
Now that's a good response to some criticism.

Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    LBD, Aug 21st, 2008 @ 1:29pm

    Correct responce

    Yes, yes he can

     

    reply to this | link to this | view in thread ]

  2.  
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    garfalk, Aug 21st, 2008 @ 1:32pm

    more companies need to do this. it makes me want to buy a game i had no intention of ever buying, from a company i abhor.

     

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  3.  
    identicon
    Anonymous Coward, Aug 21st, 2008 @ 1:32pm

    I am waiting for the McCain response to this celebrity's ad.

     

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  4.  
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    Matt Bennett, Aug 21st, 2008 @ 2:12pm

    Hah! I kinda hate EA, but that is indeed an awesome tack to take.

     

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  5.  
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    XCetron, Aug 21st, 2008 @ 2:32pm

    Nice move, EA!

     

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  6.  
    identicon
    Anonymous Coward, Aug 21st, 2008 @ 2:34pm

    Awaiting christian response.

     

    reply to this | link to this | view in thread ]

  7.  
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    Matty, Aug 21st, 2008 @ 2:35pm

    i saw this on tv yesterday and now i get it. that's to funny.

    Good job EA




    Next watch that the posters of the you tube video will try to sue EA. lol

     

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  8.  
    identicon
    Eliot, Aug 21st, 2008 @ 2:36pm

    Re: (I agree)

    garfalk, you are totally right. I kind of want to by the game, but I don't think I'd like the game and I certainly don't want to support EA sports, but the ad is just that good.

    Most excellent.

     

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  9.  
    identicon
    offroadering, Aug 21st, 2008 @ 2:42pm

    Thats why

    Tiger Woods is the only reason i have an X box

     

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  10.  
    identicon
    Sierra Night Tide, Aug 21st, 2008 @ 2:45pm

    :)

    That was cute!

    Good for both of them for having a sense of humor and some fun.

     

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  11.  
    identicon
    Anonymous Coward, Aug 21st, 2008 @ 2:55pm

    EA just gained some points in my book

     

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  12.  
    identicon
    Anonymous Coward, Aug 21st, 2008 @ 2:56pm

    I kinda like EA, they made Mail Order Monsters!

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    Yakko Warner, Aug 21st, 2008 @ 3:09pm

    Re:

    As a Christian, I have to say:

    Bwahahahaha! That was brilliant! :D

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    Overcast, Aug 21st, 2008 @ 3:11pm

    I am waiting for the McCain response to this celebrity's ad.

    He can walk on oil?

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Overcast, Aug 21st, 2008 @ 3:12pm

    Now that I think about it, I could add:

    I'd like to see all politicians walk on Oil, really.

    Then we could light it on fire and half our problems are solved~ :)

     

    reply to this | link to this | view in thread ]

  16.  
    identicon
    Yakko Warner, Aug 21st, 2008 @ 3:15pm

    Re:

    I loved that game. :)

    I used to edit my saved game files with a hex editor and give myself large amounts of money so I could buy all the cool upgrades and weapons for them. Heh, I was so 1337 back then. :D

    Ah, good times. How come they don't seem to make games like that anymore?

     

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  17.  
    identicon
    Anonymous Coward, Aug 21st, 2008 @ 3:58pm

    Re:

    Yes, and to bring it full circle... Oil comes from Dinosaurs!
    http://www.youtube.com/watch?v=fd27LUpd0Qo

     

    reply to this | link to this | view in thread ]

  18.  
    identicon
    Stephan, Aug 21st, 2008 @ 4:08pm

    This response just earned EA back a little of the respect I've lost for them. I would love to see more companies responding to things like this. Instead of trying to cover up the glitch by asserting copyright over the video, they respond with a funny ad. Way to go EA!

    (Maybe this is an actual sign that they may be slowly moving in a more positive direction?)

     

    reply to this | link to this | view in thread ]

  19.  
    identicon
    Buzz, Aug 21st, 2008 @ 4:10pm

    Very Serious Business

    HAHAHAHAHAHAHAHAHAHA!

    Good form, EA.

     

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  20.  
    identicon
    Hoeppner, Aug 21st, 2008 @ 5:40pm

    The second video doesn't work, did it get DMCAed?

     

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  21.  
    identicon
    XD, Aug 21st, 2008 @ 6:06pm

    XD

    Very nice! EA defiantly earned some rep points back from me for doing this. I might buy an X-Box 360 because of this ad(and the fact I have wanted one for a while)

     

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  22.  
    identicon
    Anonymous Poster, Aug 21st, 2008 @ 9:04pm

    You know, say what you will about the decline in quality of EA's products for whatever reasons, but their advertising department? Still got it.

     

    reply to this | link to this | view in thread ]

  23.  
    identicon
    Anonymous Coward, Aug 21st, 2008 @ 11:34pm

    "Gob, was that one of your tricks?"
    "No Micheal, it wasn't one of my tricks"

    The next time, on Arrested development...

     

    reply to this | link to this | view in thread ]

  24.  
    identicon
    Anonymous Coward, Aug 22nd, 2008 @ 6:38am

    If EA were as good at making games . . .

    As they are at marketing, they might not have the bottom barrel, garbage reputation in the business they have today. EA should take thier SECUROM infected, sweat shop created, focus group-lowest common denominator tested, half finished "we will sell the rest as downloadable content", garbage games and throw them in the lake Tiger Woods is walking on.

     

    reply to this | link to this | view in thread ]

  25.  
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    another mike, Aug 22nd, 2008 @ 1:50pm

    Michael Phelps is not impressed with Tiger's aquatic ability.

     

    reply to this | link to this | view in thread ]

  26.  
    identicon
    kevjohn, Aug 26th, 2008 @ 10:21am

    Woody

    Tiger Woods has now starred in my two favorite athlete-based ads of all time. I'm still trying to learn the bouncing the ball on the golf club trick. This one... might take a bit longer to learn.

     

    reply to this | link to this | view in thread ]

  27.  
    identicon
    Steve, Sep 11th, 2008 @ 3:37pm

    Christian response

    Only Jesus can walk on water. Tiger is an awesome golfer, but he is not God.

    Matthew 14 29-31

    29.And He said, "Come!" And Peter got out of the boat, and walked on the water and came toward Jesus.

    30.But seeing the wind, he became frightened, and beginning to sink, he cried out, "Lord, save me!"

    31. Immediately Jesus stretched out His hand and took hold of him, and said to him, "You of little faith, why did you doubt?"

    I hope that none of you will doubt Jesus Christ, but cry out to Him to save you from the deep water and swirling winds of this world.

    In Christ

     

    reply to this | link to this | view in thread ]


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