Is It Really Big News That TV Folks Have Discovered The Internet?

from the only-if-to-note-that-it-sure-took-them-long-enough dept

A few weeks ago, there was a lot of buzz around Dr. Horrible's Sing-Along Blog, a short series of internet video, created by director Joss Whedon, and using a few well-known actors. We had a ton of people submit it, and the press went nuts over it. While I actually enjoyed the videos, I had a difficult time understanding why this was big news. Plenty of people create online videos -- some more professional than others. About the only thing that could be said for the story was "A few TV people discover the internet... years after everyone else."

And yet, now we're seeing more stories along those lines. The NY Times notes how a bunch of Saturday Night Live writers and cast members spent the summer creating their own comedy short video as well, and the story is basically the same: TV people discover the internet. In both cases, the push wasn't that "hey, the internet is actually a good platform for video" but the silly writers' strike had them bored, so they focused on creating stuff for the internet.

Again, I'm not entirely sure why this is seen as a big deal. TV people recognize what plenty of others have recognized for years, and it's suddenly newsworthy? If anything, the news peg here is that it sure has taken these TV folks a long time to realize that producing content for the internet makes sense.

Filed Under: internet, professional content, tv, video


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  1. identicon
    mike, 13 Aug 2008 @ 5:13am

    I thought the story was..

    I was under the impression that this was the first time Whedon was releasing television content on the internet *for sale*. Sure, internet TV has been around for a while, but the idea here was to create something unique and original while bypassing the standard distribution methods.

    ..And, last I heard one week after release, Whedon had not yet made up the money invested in the production. It had a ton of hype, but very little direct sales.

    So, while internet distribution exists, the take-home from the experience would indicate that it is not yet mature enough to make a profit. We can probably expect a few more stories like this one over the next few years as other attempts are made to test the waters of the medium.

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