Culture

by Mike Masnick


Filed Under:
internet, professional content, tv, video



Is It Really Big News That TV Folks Have Discovered The Internet?

from the only-if-to-note-that-it-sure-took-them-long-enough dept

A few weeks ago, there was a lot of buzz around Dr. Horrible's Sing-Along Blog, a short series of internet video, created by director Joss Whedon, and using a few well-known actors. We had a ton of people submit it, and the press went nuts over it. While I actually enjoyed the videos, I had a difficult time understanding why this was big news. Plenty of people create online videos -- some more professional than others. About the only thing that could be said for the story was "A few TV people discover the internet... years after everyone else."

And yet, now we're seeing more stories along those lines. The NY Times notes how a bunch of Saturday Night Live writers and cast members spent the summer creating their own comedy short video as well, and the story is basically the same: TV people discover the internet. In both cases, the push wasn't that "hey, the internet is actually a good platform for video" but the silly writers' strike had them bored, so they focused on creating stuff for the internet.

Again, I'm not entirely sure why this is seen as a big deal. TV people recognize what plenty of others have recognized for years, and it's suddenly newsworthy? If anything, the news peg here is that it sure has taken these TV folks a long time to realize that producing content for the internet makes sense.

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  1. identicon
    John, 13 Aug 2008 @ 10:14pm

    As one of the people who did submit this story, I thought that it would be interesting to follow because a) Joss Wheldon has a cult following from Buffy and b) the reactions from the media would be interesting to follow as well. I really think that TV is still a valuable medium. I like the idea of having an online broadcast window leading into a DVD release a week later. Why a week later? To gauge interest and build momentum. It seems in the past years that TV showrunners have gained a lot more notoriety. Joss Wheldon, JJ Abrams, Ronald Moore, Ricky Gervais, and Josh Schwartz are just some of the showrunners who have a fanbase that really follows their every move. They could on the cheap find solid no-name actors and start production companies that utilize DVD sales as the key revenue stream. I could even see it becoming a minor leagues for TV shows, with internet shows getting promoted.

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