Is It Really Big News That TV Folks Have Discovered The Internet?

from the only-if-to-note-that-it-sure-took-them-long-enough dept

A few weeks ago, there was a lot of buzz around Dr. Horrible's Sing-Along Blog, a short series of internet video, created by director Joss Whedon, and using a few well-known actors. We had a ton of people submit it, and the press went nuts over it. While I actually enjoyed the videos, I had a difficult time understanding why this was big news. Plenty of people create online videos -- some more professional than others. About the only thing that could be said for the story was "A few TV people discover the internet... years after everyone else."

And yet, now we're seeing more stories along those lines. The NY Times notes how a bunch of Saturday Night Live writers and cast members spent the summer creating their own comedy short video as well, and the story is basically the same: TV people discover the internet. In both cases, the push wasn't that "hey, the internet is actually a good platform for video" but the silly writers' strike had them bored, so they focused on creating stuff for the internet.

Again, I'm not entirely sure why this is seen as a big deal. TV people recognize what plenty of others have recognized for years, and it's suddenly newsworthy? If anything, the news peg here is that it sure has taken these TV folks a long time to realize that producing content for the internet makes sense.

Filed Under: internet, professional content, tv, video


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  1. icon
    Paul Watson (profile), 13 Aug 2008 @ 6:51am

    Re: I think you missed the story on this one.

    Chet - I think you're right about what the real story is here.

    With regards to the economic model, I think a massive mistake has been made - by restricting the freebie stuff to a geographic region (US-only), the people behind this venture have fundamentally misunderstood the intrinsically global (I'm tempted to use the William Gibson phrase "post-geographic") nature of the net.

    And this is where I think such experiments will fail - as long as the old media content-producers keep trying to force their view of the world (i.e. as a number of geographically-defined distinct/separate markets, where they can set different price-points/licenses in different geographic areas) onto a global network like the internet then they're working against their potential customers.


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