Google Sued For Patent Infringement For Keeping Track Of How Many Ads People Click On
from the thank-you-patent-system dept
Try to read the patent without gagging over the question of what the USPTO was thinking when it approved this as a "non-obvious" process. Basically, it describes a system for tracking ad clicks on third party websites, and then showing that information (how many clicks, etc.) for customers of an ad service. In other words, apparently the USPTO thought that the idea of actually accounting for how many ad clicks were made by an advertising service to its clients is somehow deserving of monopoly protection. I would imagine that Google would be perfectly fine losing its own patents if it meant not having to defend against these sorts of lawsuits on an all too regular basis.