Band Leaks Own Tracks To BitTorrent, Pretends To Be Pissed Off

from the not-quite-getting-it dept

Yes, part of the business model for using free music to your advantage is recognizing how that free music acts as a promotional good for you, but the band BuckCherry seems to have taken that a bit too far. It definitely seemed quite suspicious when the band, signed to a major label, put out a press release about how angry they were that their latest music was leaked online. So, the good folks over at TorrentFreak did a little investigating, and tracked down the fact that whoever leaked the album just so happened to use the same exact IP address as the band's manager. Oops.

So, let's try this again. Using free music as a promotional tool can work wonders, but part of that is in publicly embracing the fact that your fans want to share your music. Not creating mock outrage about it.

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  1. identicon
    Eric, 2 Aug 2008 @ 6:53am

    Well, good to see they are using bit torrent properly....

    I've long said they SHOULD be doing this because 90% of people who download things like music and movies end up buying them. Glad to see people in the industry clue-ing in.

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